Ryan Mathews Knihy

Ex•cel•lence (n.) 1. The clearly false and destructive theory that a company ought to be great at everything it does. 2. A mistaken goal in which the predictable outcome is that the company ends up world-class at nothing—not well-differentiated and therefore not thought of by consumers at the moment of need.Based on exhaustive research, The Myth of Excellence provides conclusive evidence of the futility of trying to be excellent in all aspects of a commercial transaction—price, product, access, experience, and service. Instead, the strategy for your products and services should be to dominate on one element, differentiate on a second, and be at industry par (i.e., average) on the rest. Yes, it is okay to be average as long as your customers know specifically where and how you are superior and world-class.

"Use storytelling to gain powerful competitive advantage in today's increasingly skeptical marketplace. Leverage the incredible power of storytelling in marketing, sales, investor relations, recruitment, change management, and more ; indispensable techniques for every CxO, entrepreneur, and marketing, sales and communications executive."--Publisher.

Is being the best, across the board, the best strategy for business success? "The Myth of Excellence" answers that question with an emphatic "no" and makes a compelling case of focusing resources on more targeted goals.

The story revolves around a dance producer and a resilient dancer who has endured significant hardships, including homelessness. As they connect, they support each other in pursuing their dreams, highlighting the transformative power of friendship. Together, they navigate challenges, demonstrating that companionship can be a vital source of strength in overcoming life's obstacles.

A young girl aspires to help others but faces obstacles from her father. Through her journey, she develops a deep friendship with a supportive ally who empowers her to pursue her dreams and become a strong leader in her community. The story explores themes of resilience, friendship, and the struggle for self-identity amidst familial challenges.

Vieles von dem, was uns einmal abwegig erschien, gilt heute als selbstverständlich, sei es Wrestling, Jazz oder Viagra, und viele Unternehmer, die man zunächst für ein bisschen verrückt hielt, haben es geschafft, Firmen zu gründen und mit abwegigen Ideen Unsummen zu verdienen. Wie Geschäftsideen vom Rand ins Zentrum der Aufmerksamkeit rücken und Manager von diesem Prinzip profitieren können, ist Thema dieses faszinierenden Buches. Der Trick besteht darin, vom Rand aus zu denken. Das wahre Geschäft schlummert irgendwo – ungeformt, ungezähmt, roh. Um das Prinzip nutzen zu können, müsse man sich 'ständig Ideen und Menschen aussetzen, die fremdartig und unbequem sind, zuweilen sogar gefährlich'. Von Leonardo bis zur Computermaus beweisen zahlreiche Beispiele: dem Ungewöhnlichen gehört die Zukunft.