Tento autor je uznávaným odborníkom na globálnu stratégiu a marketing. Pôsobí ako profesor manažmentu a spoluriaditeľ Centra pre čínské inovácie na China Europe International Business School. Jeho práca sa zameriava na inovácie a obchodné stratégie v globálnom kontexte, najmä s ohľadom na Čínu. Autor prináša hlboký vhľad do komplexných otázok medzinárodného podnikania.
The history-making development of the Chinese economy has entered a new phase. China is moving aggressively from a strategy of imitation to one of innovation. Driven both by domestic needs and by global ambition, China is establishing itself at the forefront of technological innovation. Western businesses need to prepare for a tidal wave of innovation from China that is about to hit Western markets, and Chinese businesses need to understand the critical importance of innovation in their future.
This text addresses the most challenging task faced by multinational companies - how to deal with globalisation and the resulting need for globally integrated strategies.
Dieses US-Standardwerk für das globale Management international tätiger Unternehmen zeigt, wie es gelingt, multinationale Unternehmen weltweit einheitlich und nicht als losen Verbund einzelner Niederlassungen zu managen. „Mit diesem hervorragend recherchierten und konstruktiven Buch erschrieb sich Yip einen Platz in einer kleinen, exklusiven Gruppe von Autoren...“ Theodore Levitt, Harvard Business School