Presne táto pôjde do košíka
The Jobs to Be Done Playbook
Align Your Markets, Organization, and Strategy Around Customer Needs
Parametre
- 320 stránok
- 12 hodin čítania
Viac o knihe
<p>These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative. <b><em>The Jobs To Be Done Playbook</em></b> (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.</p>
Nákup knihy
The Jobs to Be Done Playbook, James Kalbach, Michael Schrage
- Jazyk
- Rok vydania
- 2020
- Väzba
- (mäkká),
- Stav knihy
- Veľmi dobrá
- Cena
- 17,39 €
Doručenie
Platobné metódy
Nikto zatiaľ neohodnotil.
- Titul
- The Jobs to Be Done Playbook
- Podtitul
- Align Your Markets, Organization, and Strategy Around Customer Needs
- Jazyk
- anglicky
- Autori
- James Kalbach, Michael Schrage
- Vydavateľ
- Two Waves Books
- Rok vydania
- 2020
- Väzba
- mäkká
- Počet strán
- 320
- ISBN10
- 1933820683
- ISBN13
- 9781933820682
- Série
- Kategórie
- Štítky
- Byznys, Umenie, Veda, Technológia, Vzdelávanie & školstvo, Vedenie, Výskum, Motivácia, Stratégia, Inovácie, Sociálne aspekty, Framework
- Anotácia
- <p>These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative. <b><em>The Jobs To Be Done Playbook</em></b> (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.</p>