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Offers an approach to building brand loyalty with the use of an interactive strategy, presenting case histories that demonstrate how the five human senses can be used as effective marketing tools to respond to trends.
Nákup knihy
Emotional branding : the new paradigm for connecting brands to people, Marc Gobé, Sergio Zyman
- Jazyk
- Rok vydania
- 2001
- Väzba
- (pevná)
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- Titul
- Emotional branding : the new paradigm for connecting brands to people
- Jazyk
- anglicky
- Autori
- Marc Gobé, Sergio Zyman
- Vydavateľ
- Allworth Press
- Rok vydania
- 2001
- Väzba
- pevná
- Počet strán
- 352
- ISBN10
- 1581150784
- ISBN13
- 9781581150780
- Série
- Kategórie
- Štítky
- Byznys, Psychologická tematika
- Hodnotenie
- 3,55 z 5
- Anotácia
- Offers an approach to building brand loyalty with the use of an interactive strategy, presenting case histories that demonstrate how the five human senses can be used as effective marketing tools to respond to trends.