Parametre
- 272 stránok
- 10 hodin čítania
Viac o knihe
A masterclass in out-thinking the competitionLIFE IS A ZERO-SUM GAMEPredatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' Sunday Times
Nákup knihy
Predatory Thinking, Dave Trott
- Jazyk
- Rok vydania
- 2014
- product-detail.submit-box.info.binding
- (mäkká)
Platobné metódy
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- Titul
- Predatory Thinking
- Jazyk
- anglicky
- Autori
- Dave Trott
- Vydavateľ
- Pan Books
- Rok vydania
- 2014
- Väzba
- mäkká
- Počet strán
- 272
- ISBN10
- 1447285344
- ISBN13
- 9781447285342
- Série
- Štítky
- Náučná literatúra, Umenie & Kultúra, Byznys, Biznis & Manažment, Sebarozvoj, Psychologická tematika, Osobný rast, Design, Manažment & HR
- Hodnotenie
- 4,2 z 5
- Anotácia
- A masterclass in out-thinking the competitionLIFE IS A ZERO-SUM GAMEPredatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' Sunday Times