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Innovation has become theTwenty-first century's industrial religion, and successful innovation management has become essential to a company's productivity. A scientific methodology of innovation management can be articulated and mastered and Global Innovation Management provides the multinational manager with that framework.
Nákup knihy
Global innovation management : a strategic approach, J. Christopher Westland
- Jazyk
- Rok vydania
- 2008
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- Titul
- Global innovation management : a strategic approach
- Jazyk
- anglicky
- Autori
- J. Christopher Westland
- Vydavateľ
- Palgrave Macmillan
- Rok vydania
- 2008
- Väzba
- mäkká
- Počet strán
- 400
- ISBN10
- 0230524915
- ISBN13
- 9780230524910
- Série
- Hodnotenie
- 4,5 z 5
- Anotácia
- Innovation has become theTwenty-first century's industrial religion, and successful innovation management has become essential to a company's productivity. A scientific methodology of innovation management can be articulated and mastered and Global Innovation Management provides the multinational manager with that framework.