Retailing Management

Viac o knihe

This best-selling textbook in retailing offers an engaging introduction to a high-tech, global industry that presents rewarding career opportunities for graduates. The 7th edition is strategically organized around decision-making processes, emphasizing real-world retail issues and problem-solving. Its readability and logical structure allow students to grasp strategic decisions before delving into implementation, which is divided into merchandise and store management decisions, mirroring actual retail environments. The text balances strategic, practical, and conceptual content in a highly accessible format. It covers the latest developments in retailing, including globalization, customer relationship management, multi-channel retailing, supply chain management, and the use of the Internet to enhance efficiency and service. Additionally, it addresses legal, ethical, and corporate social responsibility issues. Students appreciate the engaging examples of retailers, interesting facts, and eye-catching design, making it a compelling read that effectively prepares them for careers in retail and related fields.