Presne táto pôjde do košíka
Viac o knihe
Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches.
Nákup knihy
Creative advertising, Mario Pricken
- Jazyk
- Rok vydania
- 2010
- Väzba
- (mäkká),
- Stav knihy
- Dobrá
- Cena
- 21,99 €
Tu nám chýba tvoja recenzia
- Titul
- Creative advertising
- Jazyk
- anglicky
- Autori
- Mario Pricken
- Vydavateľ
- Thames & Hudson
- Rok vydania
- 2010
- Väzba
- mäkká
- ISBN10
- 0500287333
- ISBN13
- 9780500287330
- Série
- Kategórie
- Štítky
- Byznys, Príručky a návody, Umenie, Veda, Odborná literatúra, Inšpirácia, Tvorivosť
- Hodnotenie
- 4,05 z 5
- Anotácia
- Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches.