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Here is his own story, in his own words, of how he did it - how he learned to make advertising pay.
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Being Direct, Lester Wunderman
- Jazyk
- Rok vydania
- 1996
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- Being Direct
- Jazyk
- anglicky
- Autori
- Lester Wunderman
- Vydavateľ
- Random House
- Rok vydania
- 1996
- Väzba
- pevná
- ISBN10
- 0394540638
- ISBN13
- 9780394540634
- Série
- Štítky
- Náučná literatúra, Byznys, Biznis & Manažment, Skutočné príbehy, Životopisy, Marketing & Predaj, Marketing a PR
- Pôvodný názov
- Being Direct: Making Advertising Pay
- Hodnotenie
- 3,55 z 5
- Anotácia
- Here is his own story, in his own words, of how he did it - how he learned to make advertising pay.