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Escaping the Build Trap

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"To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small"--Page 4 of cover.

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Escaping the Build Trap, Melissa Perri

Jazyk
Rok vydania
2019
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4,4
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240 Hodnotenie

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Titul
Escaping the Build Trap
Jazyk
anglicky
Vydavateľ
O'Reilly
Rok vydania
2019
Väzba
mäkká
Počet strán
180
ISBN10
149197379X
ISBN13
9781491973790
Série
Hodnotenie
4,35 z 5
Anotácia
"To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small"--Page 4 of cover.