Miláčik čitateľov je práve vypredaný
Strategic Brand Management
Building, Measuring, and Managing Brand Equity - Global Edition, Fourth Edition
Autori
Hodnotenie knihy
Parametre
- 600 stránok
- 21 hodin čítania
Viac o knihe
For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States.
Nákup knihy
Strategic Brand Management, Kevin Lane Keller
- Jazyk
- Rok vydania
- 2012
- product-detail.submit-box.info.binding
- (mäkká)
Akonáhle sa objaví, pošleme e-mail.
Platobné metódy
Tu nám chýba tvoja recenzia
- Titul
- Strategic Brand Management
- Podtitul
- Building, Measuring, and Managing Brand Equity - Global Edition, Fourth Edition
- Jazyk
- anglicky
- Autori
- Kevin Lane Keller
- Rok vydania
- 2012
- Väzba
- mäkká
- Počet strán
- 600
- ISBN10
- 0273779419
- ISBN13
- 9780273779414
- Série
- Štítky
- Náučná literatúra, Byznys, Biznis & Manažment, Manažment & HR, Odborná literatúra, Marketing a PR, Komunikácia, Reklama a propagácia, Nakupovanie, Obchodné značky
- Prvé vydanie
- 2007
- Pôvodný názov
- Strategic brand management
- Hodnotenie
- 4,25 z 5
- Anotácia
- For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States.