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The authors deal with advertising from a strategic perspective. They begin with a broad look at what advertising is meant to do and then provide the reader with the keys to developing effective advertising and promotion campaigns.
Nákup knihy
Strategic advertising management, Larry Percy, Richard H. Elliott
- Jazyk
- Rok vydania
- 2012
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- Titul
- Strategic advertising management
- Jazyk
- anglicky
- Autori
- Larry Percy, Richard H. Elliott
- Vydavateľ
- Oxford University Press
- Rok vydania
- 2012
- Väzba
- mäkká
- Počet strán
- 400
- ISBN10
- 0199605580
- ISBN13
- 9780199605583
- Série
- Hodnotenie
- 3,25 z 5
- Anotácia
- The authors deal with advertising from a strategic perspective. They begin with a broad look at what advertising is meant to do and then provide the reader with the keys to developing effective advertising and promotion campaigns.