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McGivern combines high quality theoretical work with clear explanations, real-life examples and practical pointers to provide an ideal companion to any student's research project and an indispensable guidebook for market research practitioners.
Nákup knihy
The Practice of Market Research, Yvonne McGivern
- Jazyk
- Rok vydania
- 2009
- Väzba
- (mäkká)
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- Titul
- The Practice of Market Research
- Jazyk
- anglicky
- Autori
- Yvonne McGivern
- Vydavateľ
- Prentice Hall : Financial Times
- Rok vydania
- 2009
- Väzba
- mäkká
- ISBN10
- 0273717073
- ISBN13
- 9780273717072
- Série
- Kategórie
- Štítky
- Byznys
- Hodnotenie
- 3,65 z 5
- Anotácia
- McGivern combines high quality theoretical work with clear explanations, real-life examples and practical pointers to provide an ideal companion to any student's research project and an indispensable guidebook for market research practitioners.