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McGivern combines high quality theoretical work with clear explanations, real-life examples and practical pointers to provide an ideal companion to any student's research project and an indispensable guidebook for market research practitioners.
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Nákup knihy
The Practice of Market Research, Yvonne McGivern
- Jazyk
- Rok vydania
- 2009
- Väzba
- (mäkká)
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- Titul
- The Practice of Market Research
- Jazyk
- anglicky
- Autori
- Yvonne McGivern
- Vydavateľ
- Prentice Hall : Financial Times
- Rok vydania
- 2009
- Väzba
- mäkká
- ISBN10
- 0273717073
- ISBN13
- 9780273717072
- Série
- Kategórie
- Štítky
- Byznys
- Hodnotenie
- 3,65 z 5
- Anotácia
- McGivern combines high quality theoretical work with clear explanations, real-life examples and practical pointers to provide an ideal companion to any student's research project and an indispensable guidebook for market research practitioners.