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Argues that organizations in the performing arts must market themselves to survive, including defining their mission, thinking strategically, and applying basic marketing concepts like product and pricing
Nákup knihy
Standing Room Only: Strategies for Marketing the Performing Arts, Philip Kotler, Joanne Scheff
- Jazyk
- Rok vydania
- 1997
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- (pevná)
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- Titul
- Standing Room Only: Strategies for Marketing the Performing Arts
- Jazyk
- anglicky
- Autori
- Philip Kotler, Joanne Scheff
- Vydavateľ
- Harvard Business School Press
- Rok vydania
- 1997
- Väzba
- pevná
- ISBN10
- 0875847374
- ISBN13
- 9780875847375
- Série
- Hodnotenie
- 4,05 z 5
- Anotácia
- Argues that organizations in the performing arts must market themselves to survive, including defining their mission, thinking strategically, and applying basic marketing concepts like product and pricing