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This text provides an introduction to the world of marketing through the eyes of business people in large and small companies, government agencies and non-profit organizations. Areas covered include market analysis and target marketing, pricing strategy and marketing in modern global economy.
Nákup knihy
Marketing, Kolektív autorov
- Jazyk
- Rok vydania
- 1995
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- Marketing
- Jazyk
- anglicky
- Autori
- Kolektív autorov
- Vydavateľ
- McGraw-Hill
- Rok vydania
- 1995
- Väzba
- pevná
- Počet strán
- 896
- ISBN10
- 0070068798
- ISBN13
- 9780070068797
- Série
- Anotácia
- This text provides an introduction to the world of marketing through the eyes of business people in large and small companies, government agencies and non-profit organizations. Areas covered include market analysis and target marketing, pricing strategy and marketing in modern global economy.