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Multinational Management. A Strategic Aproach

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  • 696 stránok
  • 25 hodin čítania

Viac o knihe

In this textbook for business majors, Cullen (Washington State U.) covers foundations of the subject, strategy, organizational structure and design choices, e-commerce and small businesses, human resource management systems, and international comparisons of management strategies and organization designs. The second edition includes a chapter on multinational e-commerce, the addition of Internet activities to the end of every chapter, the inclusion of diverse examples from all regions of the world, and updated research information, examples and statistics. c. Book News Inc.

Nákup knihy

Multinational Management. A Strategic Aproach, John Brooks Cullen

Jazyk
Rok vydania
2002
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Titul
Multinational Management. A Strategic Aproach
Jazyk
anglicky
Rok vydania
2002
Väzba
pevná
Počet strán
696
ISBN10
0324055692
ISBN13
9780324055696
Série
Hodnotenie
4 z 5
Anotácia
In this textbook for business majors, Cullen (Washington State U.) covers foundations of the subject, strategy, organizational structure and design choices, e-commerce and small businesses, human resource management systems, and international comparisons of management strategies and organization designs. The second edition includes a chapter on multinational e-commerce, the addition of Internet activities to the end of every chapter, the inclusion of diverse examples from all regions of the world, and updated research information, examples and statistics. c. Book News Inc.