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By incorporating recent research including dramaturgical analysis of white-water rafting and sky-diving and the investigation of customer relationships the authors provide students with a means of identifying the managerial relevance of consumer behavior concepts. Each chapter begins with a short related case, and ends with a managerial applications analysis of that case, along with a similar case for students to analyze (solutions are in the teacher's manual). Annotation c. by Book News, Inc., Portland, Or.
Nákup knihy
Consumer Behavior, John C. Mowen
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- Titul
- Consumer Behavior
- Jazyk
- anglicky
- Autori
- John C. Mowen
- Vydavateľ
- Prentice Hall
- Väzba
- pevná
- ISBN10
- 0023846119
- ISBN13
- 9780023846113
- Série
- Anotácia
- By incorporating recent research including dramaturgical analysis of white-water rafting and sky-diving and the investigation of customer relationships the authors provide students with a means of identifying the managerial relevance of consumer behavior concepts. Each chapter begins with a short related case, and ends with a managerial applications analysis of that case, along with a similar case for students to analyze (solutions are in the teacher's manual). Annotation c. by Book News, Inc., Portland, Or.