Social Communication in Advertising

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Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.

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Social Communication in Advertising, Sut Jhally, William Leiss, Stephen Kline

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Rok vydania: 1990
Väzba: (mäkká)

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Titul: Social Communication in Advertising
Jazyk: anglicky
Autori: Sut Jhally, William Leiss, Stephen Kline
Vydavateľ: Routledge
Rok vydania: 1990
Väzba: mäkká
ISBN10: 0415903548
ISBN13: 9780415903547
Série
Kategórie: Náučná literatúra Spoločenské vedy Sociológia
Náučná literatúra Biznis & Manažment Marketing & Predaj
Štítky: Byznys
Hodnotenie: 3,4 z 5
Anotácia: Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.