Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.
Sut Jhally Knihy
Sut Jhally je popredný svetový učenec skúmajúci úlohu reklamy a populárnej kultúry v procesoch sociálnej kontroly a konštruovania identity. Prostredníctvom svojich početných publikácií a ocenených filmov skúma, ako médiá ovplyvňujú naše vnímanie rodu, sexuality, rasy, komercializmu, násilia a politiky. Jhallyho práca sa hlboko ponára do mechanizmov, ktorými komerčné sily a mediálne naratívy formujú naše presvedčenia a hodnoty. Jeho analýza ponúka prenikavý pohľad na zložitú súhru medzi médiami, kultúrou a mocou v modernej spoločnosti.



Canada and Climate Change
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Canada has committed to producing net-zero greenhouse gas emissions by 2050. Canadian citizens need to understand why our most distinguished climate scientists and our senior political leaders think that we must meet this target. Canada and Climate Change explains the importance of policies that will ensure we meet the net-zero emissions target.
Enlightened Racism
The Cosby Show, Audiences, And The Myth Of The American Dream
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The book critically examines the impact of seemingly progressive media, such as The Cosby Show, on racial stereotyping in the United States. It argues that these programs, despite their good intentions, inadvertently contribute to the reinforcement of subtle forms of racism, challenging the prevailing beliefs about their positive influence. Through this analysis, it calls into question the effectiveness of mainstream narratives in addressing racial issues.