Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.
Sut Jhally Poradie kníh (chronologicky)
Sut Jhally je popredný svetový učenec skúmajúci úlohu reklamy a populárnej kultúry v procesoch sociálnej kontroly a konštruovania identity. Prostredníctvom svojich početných publikácií a ocenených filmov skúma, ako médiá ovplyvňujú naše vnímanie rodu, sexuality, rasy, komercializmu, násilia a politiky. Jhallyho práca sa hlboko ponára do mechanizmov, ktorými komerčné sily a mediálne naratívy formujú naše presvedčenia a hodnoty. Jeho analýza ponúka prenikavý pohľad na zložitú súhru medzi médiami, kultúrou a mocou v modernej spoločnosti.
Cultural Politics in Contemporary America
- 388 stránok
- 14 hodin čítania
The Hollywood Presidency of Ronald Reagan was founded on the skills of the 'Great Communicator'; Bruce Springsteen's 'Born in the USA' is used by the Chrysler Corporation to assure us that the 'pride is back'; feminists and right-wing militants converge to oppose pornography; racial tensions increased when the Cosby show tops the ratings. This book is a radical attempt to lay out the complex ways in which the American media and American culture are powerfully interlocked.