Business Model Management

Viac o knihe

Focusing on the design and management of business models, this reference work by Bernd W. Wirtz explores how to create, implement, and adapt models in response to changing conditions. It serves both as a comprehensive theoretical resource and a practical guide, featuring numerous case studies from various industries. The book is suitable for business administration students as well as seasoned strategists, making it a valuable compendium for anyone looking to enhance their understanding of effective business model management.