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This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.
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Foundations of marketing, David Jobber, John Fahy
- Jazyk
- Rok vydania
- 2019
- Väzba
- (mäkká),
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- Cena
- 3,69 €
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- Titul
- Foundations of marketing
- Jazyk
- anglicky
- Autori
- David Jobber, John Fahy
- Vydavateľ
- McGraw-Hill Education
- Rok vydania
- 2019
- Väzba
- mäkká
- ISBN10
- 1526847345
- ISBN13
- 9781526847348
- Série
- Štítky
- Byznys, Ostatné učebnice, Marketing a PR
- Hodnotenie
- 3,7 z 5
- Anotácia
- This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.