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Contends that powerful media companies hide their bottom-line performances behind trendy buzzwords and similar deceptions, drawing on case studies to expose strategic failures and the questionable value of investments and Internet commerce.
Nákup knihy
The Curse of the Mogul, Bruce C. N. Greenwald, Jonathan A. Knee, Ava Seave
- Jazyk
- Rok vydania
- 2009
- Väzba
- (pevná),
- Stav knihy
- Dobrá
- Cena
- 4,09 €
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- Titul
- The Curse of the Mogul
- Jazyk
- anglicky
- Vydavateľ
- Portfolio
- Rok vydania
- 2009
- Väzba
- pevná
- Počet strán
- 304
- ISBN10
- 1591842646
- ISBN13
- 9781591842644
- Série
- Hodnotenie
- 4,05 z 5
- Anotácia
- Contends that powerful media companies hide their bottom-line performances behind trendy buzzwords and similar deceptions, drawing on case studies to expose strategic failures and the questionable value of investments and Internet commerce.