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Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter book. The book is completed with multiple Business Week and traditional strategic management cases. Pearce and Robinson’s Strategic Management presents a unique pedagogical model created by the authors. Instructors who desire quantitative analysis will like the financial data available here. The new, strong coverage of Business Week material provides a currency and uniqueness to the text.
Nákup knihy
Strategic Management, John A. Pearce II, Richard Braden Robinson
- Jazyk
- Rok vydania
- 1994
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- (pevná)
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- Titul
- Strategic Management
- Podtitul
- Formulation, Implementation, and Control - Fifth Edition
- Jazyk
- anglicky
- Vydavateľ
- Richard D. Irwin
- Rok vydania
- 1994
- Väzba
- pevná
- Počet strán
- 935
- ISBN10
- 0256113629
- ISBN13
- 9780256113624
- Série
- Hodnotenie
- 4 z 5
- Anotácia
- Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter book. The book is completed with multiple Business Week and traditional strategic management cases. Pearce and Robinson’s Strategic Management presents a unique pedagogical model created by the authors. Instructors who desire quantitative analysis will like the financial data available here. The new, strong coverage of Business Week material provides a currency and uniqueness to the text.