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Advertising Next. 150 Winning Campaigns for the New Communications Age

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This book has a simple objective: to explore, illustrate and define a new set of rules for brand behaviour in the digital age. Tom Himpe provides 17 mantras for everyone in advertising, communications and business in general, accompanied by 150 recent campaigns.

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Advertising Next. 150 Winning Campaigns for the New Communications Age, Tom Himpe

Jazyk
Rok vydania
2008
Akonáhle sa objaví, pošleme e-mail.

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3,5
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11 Hodnotenie

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