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Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.
Nákup knihy
Strategic Marketing for Nonprofit Organizations, Philip Kotler, Alan R. Andreasen
- Jazyk
- Rok vydania
- 1996
- Väzba
- (pevná)
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- Titul
- Strategic Marketing for Nonprofit Organizations
- Jazyk
- anglicky
- Autori
- Philip Kotler, Alan R. Andreasen
- Vydavateľ
- Prentice Hall
- Rok vydania
- 1996
- Väzba
- pevná
- ISBN10
- 0132325470
- ISBN13
- 9780132325479
- Série
- Štítky
- Byznys, Škola, Vedenie, Postgraduálne štúdium
- Hodnotenie
- 3,75 z 5
- Anotácia
- Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.