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Viac o knihe
Illustrated with cartoons, this 3rd revised edition provides insights into the fast-moving world of marketing. The author covers subjects such as: The true function of marketing, how to implement a marketing plan, techniques of promotion, advertising and selling, concepts, practices, principles and jargon.
Nákup knihy
Everything You Need to Know about Marketing, Patrick Forsyth
- Jazyk
- Rok vydania
- 1990
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Platobné metódy
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