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Illustrated with cartoons, this 3rd revised edition provides insights into the fast-moving world of marketing. The author covers subjects such as: The true function of marketing, how to implement a marketing plan, techniques of promotion, advertising and selling, concepts, practices, principles and jargon.
Nákup knihy
Everything You Need to Know about Marketing, Patrick Forsyth
- Jazyk
- Rok vydania
- 1990
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- Everything You Need to Know about Marketing
- Jazyk
- anglicky
- Autori
- Patrick Forsyth
- Vydavateľ
- Kogan Page
- Rok vydania
- 1990
- Väzba
- mäkká
- Počet strán
- 150
- ISBN10
- 1850919453
- ISBN13
- 9781850919452
- Série
- Anotácia
- Illustrated with cartoons, this 3rd revised edition provides insights into the fast-moving world of marketing. The author covers subjects such as: The true function of marketing, how to implement a marketing plan, techniques of promotion, advertising and selling, concepts, practices, principles and jargon.