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Riding the Waves of Culture

Understanding Cultural Diversity in Business

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International management guru, Fons Trompenaar's best-selling Riding the Waves of Culture has become an essential guide for managers and trainers in multinational organizations, as well as anyone who conducts business overseas. This thoroughly revised, second edition, updated to include new case histories and fresh research findings, uses country-by-country graphs, examples, and other comparisons to clearly illustrate how different cultures respond to different management approaches; provides case histories to show how managers have successfully anticipated and mediated difficult and potentially costly dilemmas; and shows how managers can prepare their organizations for the process of internationalization through specific points of intervention.

Nákup knihy

Riding the Waves of Culture, Fons Trompenaars

Jazyk
Rok vydania
1993
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Platobné metódy

3,8
Veľmi dobrá
36 Hodnotenie

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Titul
Riding the Waves of Culture
Podtitul
Understanding Cultural Diversity in Business
Jazyk
anglicky
Rok vydania
1993
Väzba
mäkká
Počet strán
208
ISBN10
1857880331
ISBN13
9781857880335
Série
Hodnotenie
3,8 z 5
Anotácia
International management guru, Fons Trompenaar's best-selling Riding the Waves of Culture has become an essential guide for managers and trainers in multinational organizations, as well as anyone who conducts business overseas. This thoroughly revised, second edition, updated to include new case histories and fresh research findings, uses country-by-country graphs, examples, and other comparisons to clearly illustrate how different cultures respond to different management approaches; provides case histories to show how managers have successfully anticipated and mediated difficult and potentially costly dilemmas; and shows how managers can prepare their organizations for the process of internationalization through specific points of intervention.