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Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation.
Nákup knihy
Contemporary Strategy Analysis, Robert M. Grant
- Jazyk
- Rok vydania
- 2015
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- (mäkká)
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- Titul
- Contemporary Strategy Analysis
- Podtitul
- Text Edition - Ninth Edition
- Jazyk
- anglicky
- Autori
- Robert M. Grant
- Vydavateľ
- Wiley
- Rok vydania
- 2015
- Väzba
- mäkká
- Počet strán
- 480
- ISBN10
- 1119120837
- ISBN13
- 9781119120834
- Série
- Hodnotenie
- 3,85 z 5
- Anotácia
- Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation.