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This text argues that internal venturing must be viewed as a core element of corporate strategy. It provides a model for growing new business in the old business setting, detailing the right way to organize, manage and oversee a corporate venture so that it can flourish.
Nákup knihy
The Venture Imperative, Heidi Mason, Tim Rohner
- Jazyk
- Rok vydania
- 2002
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- (pevná)
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- Titul
- The Venture Imperative
- Jazyk
- anglicky
- Autori
- Heidi Mason, Tim Rohner
- Vydavateľ
- Harvard Business Press
- Rok vydania
- 2002
- Väzba
- pevná
- Počet strán
- 336
- ISBN10
- 1578513359
- ISBN13
- 9781578513352
- Série
- Hodnotenie
- 4,1 z 5
- Anotácia
- This text argues that internal venturing must be viewed as a core element of corporate strategy. It provides a model for growing new business in the old business setting, detailing the right way to organize, manage and oversee a corporate venture so that it can flourish.