Marks of excellence. The history and taxonomy of trademarks

Viac o knihe

Marks of Excellence (first published 1997) offers a rigorous exploration of the trademark: its history, development, style, classification and relevance in today's world. The book includes extensive discussion of its origins in heraldry, monograms, owner's marks and certificates of origins, and also contains a comprehensive taxonomy of trademarks and an alphabetical index of trademark themes. An invaluable reference tool for design students and graphic designers, the original book is packed with nearly 600 illustrations of both rare and instantly recognizable trademarks, logos, signs, advertisements, and the images that inspired them. This revised and expanded edition includes nearly 500 new images and 60 pages of new material, bringing the successful title right up to date. Whilst keeping much in common with the original book, this edition, in appearance and substance, adds so much that it will still appeal to owners of the old book.