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Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire
Autori
Hodnotenie knihy
Viac o knihe
Designed for a variety of business challenges, this book shows how narrative can help: define culture and values; engender creativity and innovation; foster collaboration and build relationships; provide coaching and feedback; lead change; and more. It contains both stories and how-to guidance for readers looking to craft their own.
Nákup knihy
Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire, Paul Smith
- Jazyk
- Rok vydania
- 2012
- Väzba
- (pevná)
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- Titul
- Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire
- Jazyk
- anglicky
- Autori
- Paul Smith
- Vydavateľ
- AMACOM
- Rok vydania
- 2012
- Väzba
- pevná
- ISBN10
- 0814420303
- ISBN13
- 9780814420300
- Série
- Štítky
- Byznys, Vedenie, Komunikácia, Písanie
- Hodnotenie
- 3,8 z 5
- Anotácia
- Designed for a variety of business challenges, this book shows how narrative can help: define culture and values; engender creativity and innovation; foster collaboration and build relationships; provide coaching and feedback; lead change; and more. It contains both stories and how-to guidance for readers looking to craft their own.