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Focusing on customer-centric marketing, this guide offers a clear, jargon-free approach to harnessing data and analytics for brand building. It emphasizes establishing return on investment for various channels and provides step-by-step strategies to enhance marketing effectiveness. This resource is designed to empower marketers by unlocking the full potential of data-driven decision-making.
Nákup knihy
Marketing Metrics, Christina Inge
- Jazyk
- Rok vydania
- 2022
- Väzba
- (pevná)
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- Titul
- Marketing Metrics
- Podtitul
- Leverage Analytics and Data to Optimize Marketing Strategies
- Jazyk
- anglicky
- Autori
- Christina Inge
- Vydavateľ
- Kogan Page
- Rok vydania
- 2022
- Väzba
- pevná
- Počet strán
- 336
- ISBN13
- 9781398606616
- Série
- Kategórie
- Hodnotenie
- 4,65 z 5
- Anotácia
- Focusing on customer-centric marketing, this guide offers a clear, jargon-free approach to harnessing data and analytics for brand building. It emphasizes establishing return on investment for various channels and provides step-by-step strategies to enhance marketing effectiveness. This resource is designed to empower marketers by unlocking the full potential of data-driven decision-making.