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The Customer Experience Model

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The book explores the creation of a Customer Experience Model (CXM) aimed at helping companies define effective marketing strategies that enhance customer experiences. It emphasizes the importance of crafting a competitive edge through a structured and practical approach to client experience development, which is essential for sustained business growth.

Vydanie

Nákup knihy

The Customer Experience Model, Adyl Aliekperov

Jazyk
Rok vydania
2020
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Titul
The Customer Experience Model
Jazyk
anglicky
Vydavateľ
Routledge
Rok vydania
2020
Väzba
pevná
Počet strán
110
ISBN13
9780367478254
Série
Anotácia
The book explores the creation of a Customer Experience Model (CXM) aimed at helping companies define effective marketing strategies that enhance customer experiences. It emphasizes the importance of crafting a competitive edge through a structured and practical approach to client experience development, which is essential for sustained business growth.