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Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.
Nákup knihy
Ogilvy on Advertising, David Ogilvy
- Jazyk
- Rok vydania
- 2023
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- Ogilvy on Advertising
- Jazyk
- anglicky
- Autori
- David Ogilvy
- Vydavateľ
- Welbeck Publishing Group
- Rok vydania
- 2023
- Väzba
- mäkká
- Počet strán
- 288
- ISBN10
- 1802794964
- ISBN13
- 9781802794960
- Série
- Štítky
- Náučná literatúra, Spoločenské vedy, Učebnice, Byznys, Sebarozvoj, Psychologická tematika, Psychológia, Odborná literatúra, Podnikanie, Písanie, Komunikácia, Reklama a propagácia
- Prvé vydanie
- 1983
- Pôvodný názov
- Ogilvy on Advertising
- Hodnotenie
- 4,15 z 5
- Anotácia
- Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.