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Offers a range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. This text is designed for the undergraduate student with prior exposure to the marketing field.
Nákup knihy
International marketing, Michael Czinkota, Ilkka A. Ronkainen
- Jazyk
- Rok vydania
- 1995
- Väzba
- (mäkká),
- Stav knihy
- Poškodená
- Cena
- 8,63 €
Doručenie
Platobné metódy
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- Titul
- International marketing
- Jazyk
- anglicky
- Vydavateľ
- Dryden Press
- Rok vydania
- 1995
- Väzba
- mäkká
- Počet strán
- 815
- ISBN10
- 0030983428
- ISBN13
- 9780030983429
- Série
- Štítky
- Byznys
- Hodnotenie
- 3,95 z 5
- Anotácia
- Offers a range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. This text is designed for the undergraduate student with prior exposure to the marketing field.