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- 880 stránok
- 31 hodin čítania
Viac o knihe
A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing beginning with start-up operations, continuing with new market entry considerations and concluding with the international issues confronting giant global marketers. Special emphasis in this edition is given to the impact technology has had on the marketing world in the past few years.
Nákup knihy
International Marketing: Sixth Edition, Michael Czinkota, Ilkka A. Ronkainen
- Jazyk
- Rok vydania
- 2000
- product-detail.submit-box.info.binding
- (pevná),
- Stav knihy
- Poškodená
- Cena
- 1,20 €
Platobné metódy
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- Titul
- International Marketing: Sixth Edition
- Jazyk
- anglicky
- Vydavateľ
- South-Western College Pub
- Rok vydania
- 2000
- Väzba
- pevná
- Počet strán
- 880
- ISBN10
- 0030313783
- ISBN13
- 9780030313783
- Série
- Hodnotenie
- 3,95 z 5
- Anotácia
- A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing beginning with start-up operations, continuing with new market entry considerations and concluding with the international issues confronting giant global marketers. Special emphasis in this edition is given to the impact technology has had on the marketing world in the past few years.