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This updated edition provides a comprehensive strategy for safeguarding your brand against various crises, including internal issues, external threats, political challenges, and online controversies. It offers practical insights and tools to navigate complex situations effectively, ensuring your brand remains resilient and trustworthy in the face of adversity.
Nákup knihy
Crisis Communication Strategies, Amanda Coleman
- Jazyk
- Rok vydania
- 2023
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- (pevná)
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