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Drawing on real-world practices of global and digital business, this book emphasizes the importance of multinational enterprises (MNEs) learning from the successes of their peers. It explores the strategies and experiences that have enabled various MNEs to thrive in international and digital markets, providing valuable insights for businesses aiming to enhance their own global operations.
Nákup knihy
Global Meets Digital, Vinod Jain
- Jazyk
- Rok vydania
- 2023
- Väzba
- (pevná)
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- Titul
- Global Meets Digital
- Podtitul
- Global Strategy for Digital Businesses - Digital Strategy for Global Businesses
- Jazyk
- anglicky
- Autori
- Vinod Jain
- Vydavateľ
- Taylor & Francis Ltd (Sales)
- Rok vydania
- 2023
- Väzba
- pevná
- Počet strán
- 186
- ISBN13
- 9780367479688
- Série
- Štítky
- Byznys, Vysokoškolské učebnice
- Anotácia
- Drawing on real-world practices of global and digital business, this book emphasizes the importance of multinational enterprises (MNEs) learning from the successes of their peers. It explores the strategies and experiences that have enabled various MNEs to thrive in international and digital markets, providing valuable insights for businesses aiming to enhance their own global operations.