Kniha momentálne nie je na sklade
Viac o knihe
Exploring the intersection of marketing and emotional engagement, this book highlights strategies for marketers to connect with customers on a deeper level. It emphasizes the importance of understanding consumer emotions to foster enduring relationships between brands and their audience. Through practical insights, it guides readers in crafting impactful marketing campaigns that resonate emotionally, ultimately enhancing brand loyalty and consumer satisfaction.
Nákup knihy
Brand Love, Lydia Michael
- Jazyk
- Rok vydania
- 2023
- product-detail.submit-box.info.binding
- (pevná)
Akonáhle sa objaví, pošleme e-mail.
Platobné metódy
Tu nám chýba tvoja recenzia
- Titul
- Brand Love
- Podtitul
- Building Strong Consumer-Brand Connections
- Jazyk
- anglicky
- Autori
- Lydia Michael
- Vydavateľ
- Kogan Page
- Rok vydania
- 2023
- Väzba
- pevná
- Počet strán
- 232
- ISBN13
- 9781398611306
- Série
- Hodnotenie
- 4,15 z 5
- Anotácia
- Exploring the intersection of marketing and emotional engagement, this book highlights strategies for marketers to connect with customers on a deeper level. It emphasizes the importance of understanding consumer emotions to foster enduring relationships between brands and their audience. Through practical insights, it guides readers in crafting impactful marketing campaigns that resonate emotionally, ultimately enhancing brand loyalty and consumer satisfaction.