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Viac o knihe
Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.
Nákup knihy
Cultural Strategy, Douglas Cameron, Douglas B. Holt
- Jazyk
- Rok vydania
- 2012
- Väzba
- (mäkká)
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- Titul
- Cultural Strategy
- Jazyk
- anglicky
- Autori
- Douglas Cameron, Douglas B. Holt
- Vydavateľ
- Oxford University Press
- Rok vydania
- 2012
- Väzba
- mäkká
- Počet strán
- 416
- ISBN10
- 0199655855
- ISBN13
- 9780199655854
- Série
- Kategórie
- Štítky
- Byznys, Kultúra a spoločnosť
- Hodnotenie
- 4,1 z 5
- Anotácia
- Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.