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Parametre
- 272 stránok
- 10 hodin čítania
Viac o knihe
Reveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. This book shows the extent to which we deceive ourselves when we think we are making considered decisions.
Nákup knihy
Buyology: How everything we believe about why we buy is wrong, Martin Lindstrøm
- Jazyk
- Rok vydania
- 2009
- product-detail.submit-box.info.binding
- (pevná),
- Stav knihy
- Poškodená
- Cena
- 5,66 €
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- Titul
- Buyology: How everything we believe about why we buy is wrong
- Jazyk
- anglicky
- Autori
- Martin Lindstrøm
- Vydavateľ
- Random House Business Books
- Rok vydania
- 2009
- Väzba
- pevná
- Počet strán
- 272
- ISBN10
- 1847940137
- ISBN13
- 9781847940131
- Série
- Štítky
- Náučná literatúra, Spoločenské vedy, Byznys, Biznis & Manažment, Psychologická tematika, Psychológia, Veda, Sociológia, Marketing a PR, Nakupovanie, Obchodný úspech, Spotrebiteľské správanie
- Prvé vydanie
- 2007
- Pôvodný názov
- Buyology
- Hodnotenie
- 3,75 z 5
- Anotácia
- Reveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. This book shows the extent to which we deceive ourselves when we think we are making considered decisions.