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Viac o knihe
The book introduces a model that connects strategic communication with business planning, aiming to enhance the management of mid- to long-term organizational challenges. It emphasizes the importance of aligning communication strategies with overall business goals to improve effectiveness in addressing complex issues within an organization.
Nákup knihy
The Strategic Communication Imperative, James Mahoney
- Jazyk
- Rok vydania
- 2021
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- (pevná)
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