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This new authoritative text adopts an analytical approach to the subject of retail marketing, and provides comprehensive coverage of all topics included in undergraduate courses. In addition, original research findings are presented including new coverage of pricing, generics, concessions and own labels.
Nákup knihy
Retail Marketing, Peter J. McGoldrick
- Jazyk
- Rok vydania
- 1990
- Väzba
- (mäkká)
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- Titul
- Retail Marketing
- Jazyk
- anglicky
- Autori
- Peter J. McGoldrick
- Vydavateľ
- McGraw-Hill
- Rok vydania
- 1990
- Väzba
- mäkká
- Počet strán
- 362
- ISBN10
- 0070841594
- ISBN13
- 9780070841598
- Série
- Štítky
- Byznys, Marketing a PR
- Hodnotenie
- 3,7 z 5
- Anotácia
- This new authoritative text adopts an analytical approach to the subject of retail marketing, and provides comprehensive coverage of all topics included in undergraduate courses. In addition, original research findings are presented including new coverage of pricing, generics, concessions and own labels.