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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
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Hodnotenie knihy
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- 136 stránok
- 5 hodin čítania
Viac o knihe
A 2019 Axiom Business Award winner. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.
Nákup knihy
The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value, Peter Fader
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- Jazyk
- Rok vydania
- 2018
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- Poškodená
- Cena
- 9,24 €
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