Peter Fader Knihy
Peter S. Fader je profesor marketingového manažmentu, ktorý sa zameriava na analýzu zákazníckeho správania a predpovedanie nákupných aktivít. Jeho práca prepája teoretické poznatky s praktickými aplikáciami v rôznych odvetviach, od telekomunikácií po farmaceutický priemysel. Fader skúma konzistentné vzorce v správaní zákazníkov, ktoré často odhaľujú prekvapivé súvislosti naprieč zdanlivo odlišnými trhmi. Jeho výskum a podnikateľské aktivity sa sústreďujú na kľúčové manažérske stratégie, ako je riadenie vzťahov so zákazníkmi a odhad celoživotnej hodnoty zákazníka.
The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
- 136 stránok
- 5 hodin čítania
A 2019 Axiom Business Award winner. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.
Customer Centricity
- 128 stránok
- 5 hodin čítania
Annotation Not all customers are created equal.Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customersand then there is pretty much everybody else.Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term
