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Viac o knihe
Using over 100 examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables and parables from around the world, this book illustrates how story can be used to persuade, motivate and inspire in ways that facts, bullet points and directives can't.
Nákup knihy
The Story Factor, Annette Simmons
- Jazyk
- Rok vydania
- 2002
- Väzba
- (mäkká)
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- Titul
- The Story Factor
- Jazyk
- anglicky
- Autori
- Annette Simmons
- Vydavateľ
- Basic Books (AZ)
- Rok vydania
- 2002
- Väzba
- mäkká
- Počet strán
- 272
- ISBN10
- 0738206717
- ISBN13
- 9780738206714
- Série
- Štítky
- Byznys, Psychologická tematika, Vedenie, Komunikácia, Písanie
- Hodnotenie
- 3,85 z 5
- Anotácia
- Using over 100 examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables and parables from around the world, this book illustrates how story can be used to persuade, motivate and inspire in ways that facts, bullet points and directives can't.