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A wonderfully comprehensive view of competition and competitive strategy and illustrating it well with contemporary examples and citing of the scholarly literature and inking that to action oriented techniques. - John Czepiel, New York University Stern School of Business
Nákup knihy
If You're in a Dogfight, Become a Cat!, Leonard Sherman
- Jazyk
- Rok vydania
- 2017
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- Titul
- If You're in a Dogfight, Become a Cat!
- Jazyk
- anglicky
- Autori
- Leonard Sherman
- Vydavateľ
- Columbia University Press
- Rok vydania
- 2017
- Väzba
- pevná
- Počet strán
- 348
- ISBN10
- 0231174829
- ISBN13
- 9780231174824
- Série
- Hodnotenie
- 4 z 5
- Anotácia
- A wonderfully comprehensive view of competition and competitive strategy and illustrating it well with contemporary examples and citing of the scholarly literature and inking that to action oriented techniques. - John Czepiel, New York University Stern School of Business