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Value innovation: the strategic logic of high growth -- Fair process: managing in the knowledge economy -- Creating new market space -- Knowing a winning business idea when you see one -- Charting your company's future -- Tipping point leadership -- Blue ocean strategy -- How strategy shapes structure -- Blue ocean leadership -- Red ocean traps
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The W. Chan Kim and Renee Mauborgne Blue Ocean Strategy Reader, W. Chan Kim
- Jazyk
- Rok vydania
- 2017
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- The W. Chan Kim and Renee Mauborgne Blue Ocean Strategy Reader
- Jazyk
- anglicky
- Autori
- W. Chan Kim
- Vydavateľ
- Conta Gromberg Communication
- Rok vydania
- 2017
- Väzba
- mäkká
- Počet strán
- 224
- ISBN10
- 1633692744
- ISBN13
- 9781633692749
- Série
- Hodnotenie
- 4,45 z 5
- Anotácia
- Value innovation: the strategic logic of high growth -- Fair process: managing in the knowledge economy -- Creating new market space -- Knowing a winning business idea when you see one -- Charting your company's future -- Tipping point leadership -- Blue ocean strategy -- How strategy shapes structure -- Blue ocean leadership -- Red ocean traps