W. Chan Kim Knihy

Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.

Pět kroků jak se posunout do modrého oceánu, vyhnout se konkurenci a zajistit si tak ziskový růst Nezáleží na tom, jestli pusobíte v malém start- -upu, který se potýká s nedostatkem financních prostredku, v neziskové organizaci nebo ve velké a zavedené firme plné byrokratických prekážek. Kniha ukáže úplne každému, jak se vymanit z rudých oceánu nekonecného souperení a jak se posunout do modrých oceánu nevyužitého tržního prostoru a prudkého rustu. Svetove proslulí profesori W. Chan Kim a Renée Mauborgneová v roce 2005 navždy zmenili svet mezinárodního byznysu: jejich kniha Strategie modrého oceánu se držela v žebríccích nejprodávanejších knih po celém svete déle než 100 týdnu, prodalo se jí více než 3‚6 milionu výtisku a byla preložena do 44 jazyku. Predevším se ale stala pocátkem nové „revoluce“ v byznysu. Po více než deseti letech dalšího výzkumu pricházejí autori s dalším prukopnickým dílem, které opet muže výrazne ovlivnit podnikatelské myšlení

Value innovation: the strategic logic of high growth -- Fair process: managing in the knowledge economy -- Creating new market space -- Knowing a winning business idea when you see one -- Charting your company's future -- Tipping point leadership -- Blue ocean strategy -- How strategy shapes structure -- Blue ocean leadership -- Red ocean traps

Seventy percent of all change initiatives fail. Yours won’t have to—when you apply the practices provided in HBR on Leading Through Change. In this vital new resource, today’s leading thinkers offer suggestions for articulating a compelling vision of an organization’s future, overcoming employee resistance to change, and surmounting other challenges that come with leading change.

NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER USA TODAY BESTSELLER This essential follow-up to a classic global bestseller by renowned professors W. Chan Kim and Renee Mauborgne draws on over a decade of research to guide organizations in moving from a competitive red ocean to a blue ocean of uncontested market space. The authors combine insights from human psychology with practical tools and real-world guidance, providing a definitive roadmap for individuals and teams to achieve new levels of confidence, market creation, and growth. They emphasize the significance of nondisruptive creation alongside disruption in capturing new opportunities. Packed with fresh research and examples from leaders across various industries, the book illustrates how to apply the outlined processes and tools to create new markets. Whether you're part of a startup, established company, nonprofit, or government, you'll discover strategies to transition effectively while fostering a sense of ownership among your team. With lessons learned from both successes and failures, this book is essential for leaders, managers, and entrepreneurs, equipping you with the knowledge to navigate potential pitfalls and succeed on your journey toward a compelling future.

Disruption has long been the focus of innovation theory, often leading to job losses and industry upheaval. This perspective may overlook more constructive opportunities for growth. Drawing on three decades of research, the authors introduce a transformative approach called nondisruptive creation, which emphasizes innovation without the destructive consequences of traditional disruption. This concept expands the understanding of innovation by promoting strategies that foster growth while benefiting society. The authors illustrate the advantages of nondisruptive creation through diverse examples and provide a practical framework for implementing this approach. Readers will learn why nondisruptive creation is crucial for the future, how to develop innovation strategies that prioritize it, and how to identify and act on nondisruptive opportunities. The book encourages companies to pursue growth and innovation in ways that harmonize business objectives with societal well-being. With its rich research and groundbreaking insights, this work serves as an essential guide for the next generation of innovators aiming to achieve success while contributing positively to the world.

Focusing on strategies for developing a skilled workforce, this book delves into innovative approaches to training and recruitment. It emphasizes the importance of adaptability in the face of technological advancements and shifting market demands. Readers will discover actionable insights on fostering a culture of continuous learning and collaboration, ensuring that organizations remain competitive. The book also highlights case studies of successful companies that have effectively built their future-ready teams.

Kim und Mauborgne präsentieren einen systematischen Plan, um Unternehmen von überfüllten Märkten zu neuen, unerschlossenen Wachstumsräumen zu führen. Sie fordern dazu auf, bestehende Branchenannahmen zu hinterfragen und die Menschlichkeit in den Innovationsprozess einzubeziehen. In einem wettbewerbsintensiven Umfeld ist es eine Herausforderung, intelligent und effizient zu wachsen. Die Autoren zeigen, wie Führungskräfte den Übergang von wettbewerbsorientierten Märkten zu neuen Möglichkeiten vollziehen können, indem sie bewährte Prozesse und Werkzeuge anwenden. Das Buch erläutert, warum der Fokus auf den Wettbewerb oft große Wachstumschancen übersehen lässt und wie man die strategische Denkweise über den Wettbewerb hinaus erweitern kann. Es wird dargelegt, dass kreative Zerstörung und Disruption nicht die einzigen Innovationsquellen sind und dass nicht-disruptive Ansätze ebenfalls Wachstum fördern können. Die fünf systematischen Schritte des Blue Ocean Shift bieten jedem in einem Unternehmen, nicht nur Unternehmern, die Möglichkeit, in neue Märkte vorzudringen. Das Vertrauen der Mitarbeiter ist entscheidend für die Entwicklung und Umsetzung einer Wachstumsstrategie. Die Autoren, Professoren am INSEAD und Co-Direktoren des Blue Ocean Strategy Institute, gehören zu den führenden Denkern im Bereich Management und Innovation.

Om at finde den strategi, der gør virksomheden unik på markedet, og gør virksomheden sine konkurrenter overlegen. Ledelsen skal ikke fokusere på dødelig konkurrence, som priskonkurrence, men på kreativitet og nye ideer