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Focusing on both spoken and written elements, this book explores essential topics in Business English, including its role in English for Specific Purposes (ESP) and its use as a lingua franca in international business. Each chapter provides practical examples related to course design and teaching techniques. Authored by prominent researchers and educators, it serves as an essential resource for advanced undergraduate and postgraduate students in the fields of Business English and English for Specific Business Purposes.
Nákup knihy
Introducing Business English, Catherine Nickerson, Brigitte Planken
- Jazyk
- Rok vydania
- 2015
- Väzba
- (pevná)
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- Titul
- Introducing Business English
- Jazyk
- anglicky
- Vydavateľ
- Taylor & Francis
- Rok vydania
- 2015
- Väzba
- pevná
- Počet strán
- 172
- ISBN13
- 9781138016279
- Kategórie
- Štítky
- Hodnotenie
- 4,5 z 5
- Anotácia
- Focusing on both spoken and written elements, this book explores essential topics in Business English, including its role in English for Specific Purposes (ESP) and its use as a lingua franca in international business. Each chapter provides practical examples related to course design and teaching techniques. Authored by prominent researchers and educators, it serves as an essential resource for advanced undergraduate and postgraduate students in the fields of Business English and English for Specific Business Purposes.